In this article we’ll be looking at a comparison of Omnisend vs Mailchimp. Both platforms offer a range of features, but they cater to different audiences—Omnisend is tailored for eCommerce, while Mailchimp provides a more general marketing solution. In this post, we’ll break down the key differences in pricing, features, and ease of use to help you decide which platform is best for your business.
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Table of Contents
Quick Platform Overview
Omnisend is an eCommerce-focused email marketing platform designed to help online businesses streamline their marketing efforts. It offers advanced automation, segmentation, and multi-channel marketing tools, including SMS, push notifications, and email. Omnisend is ideal for online stores looking to grow sales through targeted campaigns and personalized communication.
Mailchimp, on the other hand, is a more general email marketing platform that serves a broader range of businesses. Known for its user-friendly interface, it provides a wide variety of marketing tools, from basic email campaigns to more advanced automation and analytics. While it offers eCommerce features, Mailchimp is not as specialized for online stores as Omnisend.
Both platforms are powerful in their own right, but the choice between Omnisend vs Mailchimp depends on the specific needs of your business, particularly if you’re focused on eCommerce or need more general marketing solutions.
Verified User Review Snapshot
Omnisend and Mailchimp both receive high praise from users, but their ratings and feedback reveal different strengths and weaknesses depending on the platform’s intended use.
Omnisend User Reviews
- G2: 4.6/5 stars (based on 820+ reviews)
- Capterra: 4.7/5 stars (based on 870+ reviews)
Pros:
- Users love Omnisend’s ease of use, especially for eCommerce businesses.
- Strong automation features and seamless integrations with eCommerce platforms.
- Excellent customer support praised for quick and helpful responses.
Cons:
- Some users report that pricing can get expensive as the contact list grows.
- Limited customization options in templates.
Mailchimp User Reviews
- G2: 4.3/5 stars (based on 8,000+ reviews)
- Capterra: 4.5/5 stars (based on 14,000+ reviews)
Pros:
- Mailchimp is widely praised for its intuitive interface and accessibility for beginners.
- Robust features for email marketing and campaign management.
- A great range of integrations for small businesses and startups.
Cons:
- Users mention that customer support can be slow or limited on lower-tier plans.
- Some users feel that advanced automation features are not as comprehensive as other platforms.
BOTTOM LINE: Omnisend excels in eCommerce-specific features and customer support, while Mailchimp appeals to a broader audience with its ease of use and flexible integrations. The choice depends on your business’s specific needs and priorities.
Pricing and Plans
When comparing Omnisend vs Mailchimp, both platforms offer a range of pricing options to accommodate different business sizes and needs.
Omnisend Pricing
Omnisend offers three pricing tiers:
- Free Plan: Includes up to 500 emails per month and basic email features.
- Standard Plan: Starts at $16/month and offers automation, SMS, and more advanced features.
- Pro Plan: Starting at $59/month, this plan includes advanced reporting, priority support, and unlimited web push notifications.
Omnisend’s pricing scales based on the number of contacts and offers competitive features for eCommerce businesses, with an emphasis on multi-channel marketing.
Mailchimp Pricing
Mailchimp also provides four pricing tiers:
- Free Plan: Includes up to 500 contacts and 1,000 emails per month with limited features.
- Essentials Plan: Starts at $13/month, offering more templates and email support.
- Standard Plan: Starts at $20/month, adding features like behavioral targeting and automation.
- Premium Plan: Starting at $350/month, designed for large businesses with advanced needs and high-volume sending.
Mailchimp’s pricing grows as contact lists expand, and it offers more flexibility for general marketing needs beyond email.
For businesses focused on eCommerce, Omnisend vs Mailchimp reveals that Omnisend tends to offer better value for eCommerce-specific features, while Mailchimp’s plans are more suited for a wider variety of businesses.
Ease of Use
When comparing Mailchimp vs Omnisend in terms of ease of use, both platforms are designed with user-friendly interfaces, but they cater to different needs.
Omnisend is particularly intuitive for eCommerce businesses. Its drag-and-drop editor and pre-built workflows make it easy to set up automated campaigns quickly. Users praise its simplicity, especially for setting up multi-channel campaigns across email, SMS, and web push notifications. However, some new users may need time to fully explore all its advanced features.
Mailchimp, known for its beginner-friendly interface, is one of the easiest platforms to get started with. Its clear navigation and simple tools make it ideal for small businesses and those new to email marketing.
In the Omnisend vs Mailchimp debate, Omnisend is slightly more complex due to its advanced features, but both are user-friendly depending on your business’s marketing needs.
Email Marketing Features
When comparing Omnisend vs Mailchimp in terms of email marketing features, both platforms offer powerful tools, but they cater to different types of users.
Omnisend is tailored for eCommerce businesses, offering advanced automation workflows that help convert customers with personalized emails, SMS, and push notifications. Key features include product recommendations, cart abandonment reminders, and transactional emails. Omnisend also provides dynamic segmentation, allowing businesses to target customers based on specific behaviors like past purchases. Its multi-channel approach is a standout feature, giving businesses the ability to combine email, SMS, and other marketing channels in a single workflow.
Mailchimp, while more general, also offers solid email marketing features. It includes A/B testing, behavioral targeting, and a large selection of customizable templates. Mailchimp is easy to use for standard email campaigns, but its automation is not as advanced as Omnisend’s, particularly for eCommerce-focused workflows. For small businesses and those looking for simple, yet time proven email marketing, Mailchimp’s feature set is ample, but it may lack the depth needed for more sophisticated and custom campaigns.
BOTTOM LINE: In the Omnisend vs Mailchimp comparison, Omnisend excels in automation and eCommerce-specific tools, while Mailchimp is better suited for broader marketing needs and simpler campaigns.
E-commerce Integrations
When comparing Omnisend vs Mailchimp on e-commerce integrations, Omnisend stands out as the more specialized platform for online stores.
Omnisend is built specifically for eCommerce businesses and offers seamless integrations with major platforms like Shopify, WooCommerce, BigCommerce, and Magento. These integrations enable automated workflows, such as cart abandonment emails, product recommendations, and purchase-based segmentation, making it easier for businesses to drive sales. Omnisend’s deep integration with eCommerce platforms allows businesses to pull product data directly into emails, track customer behavior, and tailor marketing efforts based on specific actions.
Mailchimp, while not as eCommerce-focused, also integrates with popular eCommerce platforms, including Shopify and WooCommerce. However, its integration features are less robust compared to Omnisend. Mailchimp does support abandoned cart emails and product recommendations, but its eCommerce-specific tools are more basic. It’s a solid option for small online stores, but may fall short for those needing more advanced integrations.
BOTTOM LINE: In the Mailchimp vs Omnisend comparison, while Mailchimp is a capabible platform for integrations, Omnisend clearly offers more advanced and flexible eCommerce integrations, making it a better choice for online retailers looking to maximize their marketing efforts.
Customer Support and Resources
When comparing Omnisend vs Mailchimp in terms of customer support and resources, both platforms offer solid support, but there are differences in availability and quality.
Omnisend is highly rated for its customer support. Users have access to 24/7 live chat, email support, and a dedicated help center with detailed guides and resources. The higher-tier plans also include priority support, which ensures faster response times. Many users praise Omnisend’s support team for being responsive and helpful, especially when addressing technical issues or complex questions.
Mailchimp offers a range of support options, but the availability varies by plan. Free users have access only to email support, while paid users can access live chat and phone support. Mailchimp also provides a comprehensive knowledge base with articles, guides, and tutorials. However, some users report slower response times, particularly on lower-tier plans.
In the Mailchimp vs Omnisend comparison, Omnisend generally offers more accessible and responsive customer support, particularly for eCommerce businesses that require quick assistance. Mailchimp provides good resources but may feel limited in support options for smaller businesses or free-tier users.
Reporting and Analytics
When comparing Omnisend vs Mailchimp in terms of reporting and analytics, both platforms offer robust tools to track the success of marketing campaigns, but they differ in depth and focus.
Omnisend provides advanced reporting tailored specifically for eCommerce businesses. Its analytics features track key performance metrics such as sales conversions, cart abandonment rates, and customer lifetime value. Omnisend also offers detailed insights into multi-channel campaign performance, allowing businesses to see how emails, SMS, and push notifications work together to drive revenue. The platform’s reporting is designed to give eCommerce businesses actionable insights to optimize their campaigns.
Mailchimp, while more general, offers a wide range of analytics for tracking email campaigns. Users can monitor open rates, click-through rates, and subscriber growth. It also provides basic eCommerce reporting, like tracking revenue generated from emails. However, its analytics aren’t as comprehensive or eCommerce-specific as Omnisend’s. Mailchimp is great for general campaign tracking but may fall short for businesses needing deeper sales attribution and multi-channel insights.
In the Omnisend vs Mailchimp comparison, Omnisend excels in providing detailed, eCommerce-focused analytics, while Mailchimp’s reporting is more suited for general marketing campaigns.
Final Verdict: Which is Best for Your Business?
When it comes to choosing between Omnisend vs Mailchimp, the decision largely depends on your business’s needs, particularly whether you run an eCommerce store or require more general marketing solutions. Each platform has its strengths, but the best choice comes down to specific use cases and the features that will help you grow.
Omnisend is the clear winner for eCommerce businesses. Its advanced automation workflows, tailored specifically for online stores, make it an ideal choice for businesses looking to boost sales through targeted, personalized marketing. The ability to integrate multiple marketing channels—email, SMS, and push notifications—within a single campaign gives Omnisend a huge edge in driving customer engagement and maximizing conversions. The platform’s deep integration with eCommerce platforms like Shopify, WooCommerce, and BigCommerce allows businesses to create highly targeted campaigns based on real-time customer behaviors, such as browsing activity, abandoned carts, and previous purchases.
Omnisend also excels in reporting and analytics. It provides a wealth of eCommerce-specific metrics, such as revenue attribution and customer lifetime value, which help businesses understand how their marketing efforts directly impact sales. While the pricing may increase as your contact list grows, Omnisend’s feature-rich plans offer excellent value for growing eCommerce brands that need advanced functionality to scale their marketing efforts.
Mailchimp, on the other hand, is a versatile email marketing platform with some of the most experience in the email marketing niche. Mailchimp appeals to a broader range of businesses. If you’re a small business, startup, or large enterprise that wants a user-friendly, yet feature rich solution for email marketing, Mailchimp is an excellent choice. Its intuitive interface and ease of use make it easy to launch basic email campaigns, manage contact lists, and track performance. The platform offers a wide array of templates, A/B testing, and automation features that are perfect for general marketing needs, without the complexity of eCommerce-focused tools.
However, Mailchimp’s limitations become apparent when it comes to more advanced automation and eCommerce integrations. While it does offer eCommerce tools, like abandoned cart emails and product recommendations, these features are not as in-depth or customizable as Omnisend’s. Mailchimp is ideal for businesses seeking an all-purpose marketing tool.
Which should you choose?
- If your business is eCommerce-focused and you need robust automation, multi-channel marketing, and detailed reporting, Omnisend is the superior choice. Its specialized features will help you build personalized campaigns and drive revenue from multiple touchpoints, making it a must-have for online retailers.
- If you need a more general marketing solution, Mailchimp is likely the better option. Its user-friendly platform and flexible pricing plans make it a good fit for those just starting out with email marketing as well as those that need advanced features and functionality.
In the end, the decision between Omnisend vs Mailchimp comes down to your business goals. If you prioritize eCommerce-specific tools and automation, Omnisend delivers greater value. If simplicity and versatility are more important, Mailchimp is the way to go.
