In this comparison we’ll be looking at Omnisend vs Klaviyo. Both are powerful tools designed to boost your email and SMS marketing efforts, but they differ in features, pricing, and ease of use. In this blog post, we’ll compare Omnisend and Klaviyo across key categories to help you decide which platform is the best fit for your business.
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Table of Contents
Overview of Omnisend and Klaviyo
Omnisend and Klaviyo are two of the more popular marketing automation platforms, known for their strong integration with ecommerce businesses. Both tools offer a range of features for email marketing, SMS campaigns, and customer segmentation, but they cater to slightly different audiences and business needs.
Omnisend is specifically designed for ecommerce businesses and provides a multi-channel marketing platform that integrates email, SMS, and social media. It focuses on simplifying marketing for small to medium-sized online stores by offering pre-built templates, automation workflows, and seamless integrations with major ecommerce platforms like Shopify and WooCommerce.
Klaviyo, on the other hand, is known for its powerful customer data and segmentation capabilities. While also popular with ecommerce brands, Klaviyo’s strength lies in its ability to create highly personalized and data-driven campaigns, making it ideal for businesses looking to maximize their customer engagement and retention. Klaviyo integrates deeply with ecommerce platforms, offering more detailed analytics and customization for businesses with larger email lists and more complex needs.
Snapshot of User Reviews
Based on verified user reviews from G2 and Capterra, both platforms receive high praise, but for slightly different reasons. Omnisend users appreciate the platform’s ease of use and seamless setup for ecommerce businesses, with many users highlighting its effective email and SMS automation features. Klaviyo users frequently commend the platform’s advanced segmentation and reporting tools, though some mention it has a steeper learning curve due to its wide range of capabilities.
The following is a snapshot of verified user reviews from G2 and Capterra. Both platforms are a great source for current verified user reviews for platforms in the email marketing niche:
- Omnisend: On G2, Omnisend has a rating of 4.6/5 from 898 reviews. Users frequently highlight its ease of use, especially for small businesses, and its multi-channel marketing features. On Capterra, it holds a 4.7/5 rating from 720 reviews, with praise for its affordability and seamless ecommerce integrations
- Klaviyo: Klaviyo is rated 4.6/5 on G2 with over 1,200 reviews. Users appreciate its deep analytics, powerful segmentation, and automation features. On Capterra, Klaviyo scores 4.7/5 from 540 reviews, with users particularly valuing its advanced personalization and detailed reporting capabilities
Both tools have equially strong reputations, but the choice between Omnisend and Klaviyo will largely depend on the specific needs of your ecommerce business.
Pricing Plans and Value for Money
When comparing Omnisend vs Klaviyo on pricing, there are noticeable differences in affordability and what each plan offers.
Omnisend offers a free plan with basic email and SMS features, making it ideal for smaller businesses. Its paid plans start at $16 per month, scaling based on the number of subscribers and emails sent. Omnisend’s pricing is straightforward, with all core features—like automation, SMS, and email templates—available in the lower tiers, providing good value for money.
Klaviyo also has a free plan but with a limit of 500 contacts and 500 emails. Its paid plans start at $45 per month and increase based on contact list size. While Klaviyo’s pricing is higher, the platform is packed with advanced features such as powerful segmentation, deep data integration, and advanced analytics. However, smaller businesses might find Klaviyo’s pricing steep as they scale.
In terms of value, Omnisend is a more affordable option, especially for businesses seeking an all-in-one marketing solution at a lower cost. Klaviyo justifies its higher price with more advanced capabilities, but it may be overkill for businesses without complex automation needs.
BOTTOM LINE: both platforms offer scalable pricing, but Omnisend stands out for cost-conscious businesses, while Klaviyo is worth the investment for those needing advanced marketing features.
Ease of Use and Interface
When comparing Omnisend vs Klaviyo in terms of ease of use, both platforms cater to different user needs.
Omnisend is known for its intuitive and user-friendly interface. It’s designed with simplicity in mind, making it easy for beginners to set up email and SMS campaigns. The drag-and-drop editor, pre-built templates, and automation workflows are straightforward, allowing users to get started quickly without much technical knowledge.
Klaviyo, while more powerful, has a steeper learning curve. Its interface offers more advanced customization and data integration options, which can be overwhelming for beginners. However, for users with experience in email marketing or those looking for more detailed control over segmentation and reporting, Klaviyo’s interface is highly customizable and flexible.
BOTTOM LINE: Omnisend offers a more beginner-friendly experience, while Klaviyo is better suited for users who are comfortable with more complex tools and features.
Email and SMS Marketing Features
When it comes to Omnisend vs Klaviyo, both platforms provide powerful email and SMS marketing features, but each has its own strengths.
Omnisend excels in multi-channel marketing, offering seamless integration between email, SMS, and even push notifications. Its email editor is user-friendly, featuring customizable templates and drag-and-drop functionality. Omnisend’s pre-built automation workflows, such as cart abandonment and product recommendations, are designed specifically for ecommerce. SMS marketing is fully integrated, allowing users to manage both channels from one dashboard, which simplifies campaign management.
Klaviyo also offers robust email and SMS capabilities but with a stronger focus on advanced segmentation and personalization. Klaviyo allows users to create highly targeted email and SMS campaigns based on detailed customer data, behavior, and purchase history. While Klaviyo’s email editor is similar to Omnisend’s, it stands out with its deep integration with ecommerce platforms, allowing for more precise customer journey mapping and personalized messaging across email and SMS.
BOTTOM LINE: Omnisend is ideal for businesses seeking an all-in-one, multi-channel marketing tool, while Klaviyo provides more in-depth personalization and data-driven campaign management for advanced users.
Ecommerce Integrations
When comparing Omnisend vs Klaviyo on ecommerce integrations, both platforms provide strong connections with major ecommerce platforms, but there are key differences in depth and functionality.
Omnisend integrates with popular ecommerce platforms like Shopify, WooCommerce, BigCommerce, and more. Its integration is straightforward, allowing businesses to easily sync customer data, product catalogs, and order details. Omnisend is designed with ecommerce in mind, offering features like cart abandonment emails, product recommendations, and order confirmation automation out of the box.
Klaviyo also integrates with major ecommerce platforms but goes a step further with more advanced data syncing. Klaviyo pulls in a wealth of customer data, such as browsing behavior, purchase history, and product preferences, allowing for highly personalized campaigns. Its deep integration with Shopify, in particular, allows for granular customer segmentation and dynamic product recommendations, making it a favorite for businesses that rely on detailed data to drive marketing decisions.
BOTTOM LINE: Omnisend offers seamless and easy ecommerce integration with the essential tools for most businesses, while Klaviyo provides more advanced integration features for businesses that want to leverage detailed data for precision marketing.
Automation and Workflow Customization
When evaluating Omnisend vs Klaviyo in terms of automation and workflow customization, both platforms excel but cater to different user needs.
Omnisend offers pre-built automation workflows that are specifically designed for ecommerce businesses. Workflows such as cart abandonment, product recommendations, and welcome series are easy to set up with minimal customization required. Omnisend’s automation builder is intuitive, allowing users to quickly create and adjust workflows using a drag-and-drop interface. While the customization options are robust, Omnisend focuses more on simplicity and speed, making it ideal for users who want efficient, ready-to-use automation.
Klaviyo shines in customization and flexibility. It allows users to create highly complex workflows that can be triggered by a wide range of customer actions and data points. Klaviyo’s automation goes beyond basic triggers, offering users the ability to create multi-step, conditional workflows tailored to specific customer behaviors. This level of customization allows for more personalized campaigns, making it a better option for businesses that need precise control over their automations.
In summary, Omnisend is perfect for users who want easy-to-set-up automation with ecommerce-ready workflows, while Klaviyo is the go-to choice for businesses seeking advanced customization and complex automation workflows.
Customer Segmentation and Personalization
In the comparison of Omnisend vs Klaviyo, both platforms offer powerful customer segmentation and personalization features, but with different levels of complexity and control.
Omnisend provides easy-to-use segmentation tools that allow businesses to target customers based on basic criteria such as purchase history, engagement level, and location. While it covers the essential segmentation needs for most ecommerce businesses, Omnisend’s strength lies in its simplicity. The platform also supports personalized messaging within email and SMS campaigns, making it easy to deliver relevant content to segmented audiences.
Klaviyo, however, offers more advanced segmentation and personalization capabilities. With Klaviyo, businesses can create highly specific segments using a wide range of data points, including browsing behavior, past purchases, and predictive analytics like expected lifetime value or likelihood to purchase. Klaviyo’s segmentation can be refined down to granular details, allowing businesses to send hyper-personalized campaigns. This level of control is ideal for businesses that want to target customers based on highly detailed behaviors and preferences.
In summary, Omnisend is well-suited for businesses looking for straightforward segmentation and personalization, while Klaviyo is the better choice for businesses that want advanced, data-driven segmentation to power more personalized customer experiences.
Reporting and Analytics
When comparing Klaviyo vs Omnisend in terms of reporting and analytics, both platforms offer strong features, but Klaviyo takes a more advanced approach.
Omnisend provides users with detailed, easy-to-understand reports on campaign performance, including metrics like open rates, click-through rates, and conversions. Omnisend’s reporting focuses on giving actionable insights for email and SMS marketing campaigns, with a clean and user-friendly dashboard. The platform also offers basic A/B testing, allowing businesses to optimize their campaigns by comparing different versions of emails or SMS.
Klaviyo takes reporting to a deeper level, offering advanced analytics that go beyond basic campaign metrics. Klaviyo integrates customer data from ecommerce platforms, providing insights into customer lifetime value, purchase frequency, and even predictive analytics like future buying behavior. This makes it ideal for businesses that rely heavily on data to drive decision-making. Additionally, Klaviyo’s A/B testing is more robust, allowing for more complex tests across different aspects of a campaign.
BOTTOM LINE: Omnisend offers straightforward reporting that’s easy to navigate, making it great for users who want quick insights. Klaviyo, with its advanced analytics and predictive insights, is a good fit for businesses that want in-depth data to optimize and refine their marketing strategies.
Customer Support and Resources
When comparing Klaviyo vs Omnisend in terms of customer support and resources, both platforms provide solid options, but with slight differences in accessibility and available resources.
Omnisend offers 24/7 email and live chat support for all users, even on their free plan, which makes it highly accessible for smaller businesses. Omnisend also provides a comprehensive knowledge base filled with guides, tutorials, and how-to articles, making it easy for users to troubleshoot and learn independently. Additionally, Omnisend hosts webinars and training sessions to help users get the most out of the platform.
Klaviyo offers email and chat support for paid users, with more personalized assistance available to higher-tier subscribers. While Klaviyo’s live chat is not 24/7, their support team is well-regarded for resolving issues efficiently. Klaviyo also provides an extensive library of resources, including in-depth guides, video tutorials, and a community forum where users can seek advice from other marketers. Klaviyo’s data-driven approach is reflected in its educational content, which often includes best practices for advanced segmentation and automation.
BOTTOM LINE: Omnisend stands out for its 24/7 support, making it ideal for businesses that need immediate assistance at any time. Klaviyo offers strong support but with more advanced resources for businesses seeking detailed guidance on using complex features.
Who Should Use Omnisend vs Who Should Use Klaviyo
When deciding between Klaviyo vs Omnisend, the choice largely depends on your business needs and the level of sophistication you require in your marketing efforts.
Who Should Use Omnisend: Omnisend is ideal for small to mid-sized ecommerce businesses that want an easy-to-use, all-in-one platform for email, SMS, and push notification marketing. If you’re looking for a cost-effective solution with pre-built automation workflows and multi-channel marketing, Omnisend is the better choice. It’s perfect for businesses that need essential marketing tools without the complexity of deep data integration or advanced customization.
Who Should Use Klaviyo: Klaviyo is better suited for larger or more data-driven businesses that need advanced segmentation, deep ecommerce integrations, and highly personalized campaigns. If you rely heavily on customer data to inform your marketing strategies and want granular control over automation workflows, Klaviyo is the right platform. Its higher price point is justified for businesses that want to leverage detailed analytics and predictive insights to optimize their campaigns.
BOTTOM LINE, Omnisend works well for businesses seeking simplicity and affordability, while Klaviyo is a great platform for those who require advanced capabilities to drive sophisticated, data-driven marketing strategies.
Conclusion
In the comparison of Omnisend vs Klaviyo, both platforms offer powerful tools for ecommerce email and SMS marketing, but they cater to different needs.
Omnisend is the best choice for small to mid-sized businesses looking for an affordable, user-friendly platform that integrates multi-channel marketing. Its simplicity, pre-built automations, and 24/7 support make it ideal for businesses that want to get up and running quickly without sacrificing key features.
Klaviyo, on the other hand, is built for businesses that need advanced segmentation, detailed data insights, and highly personalized campaigns. While its pricing is higher, the platform’s deep ecommerce integrations and advanced automation capabilities make it worth the investment for data-driven marketers looking to fine-tune their campaigns for maximum results.
Ultimately, the decision between Omnisend and Klaviyo comes down to your business’s specific needs. If you value simplicity and cost-effectiveness, go with Omnisend. If you need advanced features and don’t mind the steeper learning curve, Klaviyo is the better option for long-term growth and precision marketing.
