When it comes to choosing the right email marketing platform, the decision often comes down to Beehiiv vs ConvertKit. Both platforms offer unique features tailored to creators and businesses, but which one is the best fit for your needs? In this comparison, we’ll break down the key differences between Beehiiv and ConvertKit, helping you quickly decide which platform is the right choice for growing and monetizing your audience.
Table of Contents
Quick Comparison Table: Features at a Glance
Here’s a side-by-side comparison of Beehiiv vs ConvertKit based on their key features:
Verified User Reviews
When comparing Beehiiv vs ConvertKit, real verified user feedback from trusted review sites like G2 and Capterra can provide valuable insights. Below is a summary of user experiences.
Beehiiv
- G2 Rating: 4.6/5
Pros: Users love its clean, user-friendly interface and how well it focuses on newsletter creation. Many appreciate the ability to monetize through paid newsletters without complex setups.
Cons: Limited integrations and fewer automation options compared to competitors. Users looking for advanced email marketing features often feel it lacks depth. - Capterra Rating: 4.5/5
Pros: Praised for simplicity and ease of use. Great for beginners or creators focused purely on newsletter distribution.
Cons: Lacks robust email marketing tools for advanced marketers, like detailed segmentation or analytics.
ConvertKit
- G2 Rating: 4.5/5
Pros: ConvertKit’s advanced automation tools and integrations are highly praised. Users find it powerful for building email sequences, tagging subscribers, and selling products.
Cons: Some users mention a steeper learning curve for beginners. The pricing for larger lists can become expensive. - Capterra Rating: 4.7/5
Pros: Users value the powerful automation, customizable templates, and overall functionality for creators.
Cons: Limited template designs and fewer customization options for non-tech users.
Overall, both platforms are well-received, but Beehiiv is favored for simplicity, while ConvertKit is preferred for advanced features.
Pricing and Plans
Beehiiv vs ConvertKit pricing: both offer free plans, but their paid options differ in terms of features and cost.
Beehiiv
- Free Plan: Includes basic newsletter creation, up to 2,500 subscribers, limited features.
- Paid Plans:
- Scale: $39/month – Adds more subscribers, access to custom domains, and advanced analytics.
- Max: $99/month – Unlimited subscribers, priority support, and full access to premium features like A/B testing and advanced monetization tools.
ConvertKit
- Free Plan: Includes basic email creation, up to 10,000 subscribers, and simple landing pages.
- Paid Plans:
- Creator: Starts at $25/month – Unlocks automation, sequences, and more integrations. Price increases based on subscriber count.
- Creator Pro: Starts at $50/month – Includes additional features like advanced reporting, priority support, and subscriber scoring.
Summary: Beehiiv is more affordable for larger lists, especially if you’re focused on newsletters. ConvertKit’s pricing scales quickly but offers more advanced marketing and sales tools.
Ease of Use
Convertkit vs Beehiiv ease of use comparison: when it comes to ease of use, both Beehiiv and ConvertKit cater to different needs.
Beehiiv
- User-Friendly: Beehiiv is designed to be simple, especially for users focused on creating and sending newsletters. The clean interface is straightforward, with minimal distractions.
- Setup: Quick and easy. Ideal for beginners or creators who want to get started with minimal setup.
- Learning Curve: Very low. Beehiiv is purpose-built for those who don’t need advanced marketing tools.
ConvertKit
- User-Friendly: ConvertKit is also user-friendly but comes with more features, which can make the interface feel more complex for beginners.
- Setup: Takes longer than Beehiiv due to the range of automation, tagging, and marketing options.
- Learning Curve: Moderate. The additional features mean a bit of a learning curve, especially for users unfamiliar with automation.
Summary: Beehiiv is best for those looking for simplicity, while ConvertKit offers more powerful tools but requires more time to learn.
Email Marketing and Automation Features
When comparing Beehiiv vs ConvertKit, it’s important to consider the depth and flexibility of their email marketing and automation features. Both platforms serve different types of creators and businesses, so their features reflect that.
Beehiiv
- Focus on Newsletters: Beehiiv is primarily built for creators who focus on sending newsletters. The platform offers the basic tools you need to create, send, and manage newsletters, making it a great choice for users who want simplicity.
- Automation: Beehiiv offers basic email automation. You can set up simple sequences like welcome emails, but its automation features are more limited compared to ConvertKit. It’s designed for straightforward email delivery rather than complex workflows.
- Segmentation: Beehiiv allows for basic audience segmentation, helping you send targeted emails based on subscriber activity or preferences. However, it doesn’t offer the advanced tagging and segmentation options available in other platforms.
- Templates: The platform provides clean, minimalist templates for email creation. The design options are simple, which is great for newsletter creators who prefer to focus on content rather than design customization.
ConvertKit
- Advanced Email Marketing: ConvertKit offers a more robust set of tools for email marketing. It’s built for creators who want more control over their email campaigns, from list management to automated sales funnels.
- Automation: ConvertKit excels in automation. It allows users to build complex email sequences based on user behavior, actions (like link clicks), or time delays. You can set up multi-step workflows, trigger emails based on specific actions, and segment subscribers dynamically.
- Segmentation and Tagging: ConvertKit uses a powerful tagging system that lets you organize and target subscribers based on their activity or specific attributes. This makes it easy to send highly personalized emails or set up behavior-driven automations.
- Templates: ConvertKit offers more customizable templates than Beehiiv, with the option to build from scratch or choose from a variety of designs. The templates are simple but customizable, providing more flexibility for users who need different design options.
Which Platform is Better for You?
- Choose Beehiiv if you primarily send newsletters and don’t need complex automation. It’s designed for creators who value simplicity and efficiency.
- Choose ConvertKit if you need more powerful email marketing features, like advanced automations and detailed segmentation. It’s perfect for creators who sell products, run online courses, or want to build out sophisticated email marketing funnels.
Monetization Capabilities
Beehiiv vs ConvertKit monetization comparison: both platforms offer ways to help creators and businesses generate revenue from their audience, but they do so in different ways.
Beehiiv
- Paid Newsletters: Beehiiv is designed with monetization in mind, especially for creators focused on newsletters. One of Beehiiv’s standout features is its ability to support paid newsletters directly through the platform. This allows creators to offer premium content to subscribers for a fee, providing a straightforward path to generating revenue.
- Subscription Management: Beehiiv makes it easy to set up and manage subscription-based newsletters. You can offer tiered plans to different groups of subscribers, giving you control over how to price and structure your paid content.
- Stripe Integration: Beehiiv integrates seamlessly with Stripe, allowing you to collect payments from subscribers with minimal setup. It also supports recurring payments, making it simple for creators to maintain a steady stream of income from subscribers.
- No Transaction Fees: Beehiiv doesn’t charge any transaction fees on your earnings, which can be a big advantage for creators who want to keep their revenue without having to pay extra fees.
ConvertKit
- Product Sales: ConvertKit is more geared toward creators who sell products, courses, or digital downloads. It offers a built-in product selling feature, allowing you to sell digital goods (like eBooks or online courses) directly to your email subscribers. This makes it a versatile tool for creators looking to monetize through product sales rather than just paid subscriptions.
- Paid Newsletters: While ConvertKit can support paid newsletters through its automation and email setup, it doesn’t specialize in this feature like Beehiiv. However, with the right setup, you can use ConvertKit’s automation to manage paid content for subscribers.
- Creator Pro Plan: ConvertKit’s Creator Pro plan offers advanced tools for creators looking to scale their business. It includes features like subscriber scoring and advanced reporting, which can help you better target high-value subscribers and increase your revenue through more personalized content.
- Integrations with Payment Platforms: ConvertKit integrates with platforms like Stripe and PayPal, allowing you to collect payments for products, services, and subscriptions. It also supports integrations with e-commerce platforms like Shopify, giving you more options for selling to your audience.
Which Platform is Better for Monetization?
- Choose Beehiiv if your primary revenue model is based on paid newsletters. Its monetization features are built for creators who want a simple and streamlined way to charge for exclusive content.
- Choose ConvertKit if you’re looking for more diverse monetization options, such as selling digital products, courses, or services. Its product sales features, combined with advanced automation, make it ideal for creators who want to grow their business through multiple revenue streams.
Integrations and Compatibility
Beehiiv vs ConvertKit integrations and compatibility comparison: both offer integrations but the extent and flexibility of these integrations differ, which can impact how easily they fit into your existing workflow.
Beehiiv
- Limited Integrations: Beehiiv is relatively new and has a smaller range of integrations compared to more established platforms like ConvertKit. It integrates with key tools, but the options are limited, especially if you require connections with many third-party apps.
- Native Integrations: Beehiiv has native integrations with Stripe (for paid newsletters) and Google Analytics, allowing you to track subscriber behavior and revenue. These integrations are built to support its core focus: newsletter creation and monetization.
- API Access: Beehiiv offers API access, which allows developers to connect it with other tools. However, this requires technical expertise, making it less user-friendly for non-developers. If you have a development team or are comfortable using APIs, this can give you more flexibility in connecting Beehiiv to external tools.
- Zapier: To expand its integration capabilities, Beehiiv works with Zapier, a popular automation tool. Through Zapier, you can connect Beehiiv to a wider range of apps, such as CRMs, social media platforms, and other marketing tools. While this adds flexibility, it’s still more limited than native integrations found in other platforms.
ConvertKit
- Wide Range of Integrations: ConvertKit is known for its extensive range of integrations, making it easy to connect with popular platforms and tools used by creators and businesses. This includes e-commerce platforms, website builders, membership sites, and other marketing tools.
- E-commerce Integrations: ConvertKit integrates natively with major e-commerce platforms like Shopify, WooCommerce, and BigCommerce. This makes it easy to sync your email marketing efforts with your online store, automate follow-up emails for abandoned carts, and build automated sequences to increase sales.
- Membership Sites: ConvertKit integrates seamlessly with membership platforms like Teachable, Podia, and Patreon, making it a solid choice for creators selling courses or offering memberships. This integration allows for smooth onboarding of subscribers and automation of course delivery or membership updates.
- Website Builders: ConvertKit integrates with popular website builders such as WordPress, Squarespace, and Wix. This makes it easy to embed forms and landing pages directly on your website to capture leads or promote products.
- Zapier and API Access: Like Beehiiv, ConvertKit also integrates with Zapier, allowing you to automate workflows and connect with thousands of other apps. Additionally, ConvertKit offers API access for more custom integrations, which is useful for developers or advanced users.
- Social Media and Advertising: ConvertKit integrates with social media platforms and advertising tools like Facebook Lead Ads. This enables you to seamlessly capture leads from Facebook and Instagram campaigns and funnel them into your email marketing sequences.
Which Platform is Better for Integrations?
- Choose Beehiiv if you’re primarily focused on newsletter creation and don’t need extensive third-party integrations. Beehiiv’s integration with Stripe for paid newsletters is a strong feature, but if you need broader compatibility, you might find it limiting.
- Choose ConvertKit if you rely on multiple tools in your business, such as e-commerce platforms, membership sites, or website builders. ConvertKit’s extensive range of native integrations and compatibility with Zapier make it a more flexible solution for creators with diverse needs.
Conclusion: Which Platform Should You Choose?
When choosing between ConvertKit vs Beehiiv, the best platform depends on your specific needs and goals. Both platforms cater to different types of creators, so understanding what you prioritize is key.
- Choose Beehiiv if you are focused on creating and monetizing newsletters. Beehiiv excels in simplicity, offering a user-friendly interface that’s perfect for creators who want to run paid newsletters without complex setups. If your main goal is to grow and monetize a newsletter with minimal effort, Beehiiv is an excellent choice.
- Choose ConvertKit if you need advanced email marketing and automation features. ConvertKit provides powerful tools for creators who sell products, offer courses, or want to build complex email sequences. Its extensive integrations and automation capabilities make it a great option for those who need a more robust email marketing platform.
In the comparison of Beehiiv vs ConvertKit, it comes down to whether you want simplicity and a newsletter-focused platform (Beehiiv) or a feature-rich email marketing tool for broader business needs (ConvertKit). Both are excellent choices, but your decision should be based on the specific features and functionality you need for your business.
